Building a webinar program that actually influences revenue

I run Prompt’s webinar program end to end, from choosing topics and sourcing speakers through production, promoting, repurposing, and revenue reporting.

Creating a
repeatable process

In some months, we’re running as many as 5 webinars across different teams, so I knew we needed to be as efficient as possible.

Some of this is good old fashioned project management skills: Creating Asana templates to follow the same process each time, reusing what we can from other events, and building timelines that give life time to happen.

But, I also have built a series of Claude skills that help move along the parts of the process that don’t need a high human touch. With that, my focus can be on working with our speakers to create content people will actually get value out of.

Choosing a topic
& speakers

Every topic we do has to answer a question our audience is actually asking. Targeting our content to be the most helpful is how we get higher registrants, and higher revenue.

I build our panels around customers and industry experts before internal voices, because peers who have actually been in the same situation and have successfully gotten out of it are more credible and less sales-y than internal folks hyping our own product.

Results

Webinars ranked as the third-largest marketing channel in multi-touch attribution.

Our top performing event touched 82 deals, and influenced over $250,000 in pipeline.

Reconnect with your body and mind as you escape the noise of everyday life.
Day One

Arrive & Meet

As everyone arrives, we take time to settle in, get comfortable, and begin connecting with those around us. The journey starts here.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

Day Two

Set Intentions & Reflect

Together, we pause to consider our goals, hopes, and direction. This is about aligning with ourselves and with the journey ahead. This is a chance to reconnect with what brought you here—your questions, your hopes, your turning points—and consider how they’ve shifted or deepened.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

Day Three

Look Forward & Wrap Up

We explore the possibilities beyond this moment, making space for growth, action, and forward momentum. As we end our time together, we honor the experience, the growth, and the connections made along the way.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

  • "What I love most is the flexibility. I can go at my own pace, revisit lessons, and keep learning whenever it works for me."

    Former Customer

  • "Even as a total beginner, I never felt lost. The step-by-step structure and encouragement along the way made all the difference."

    Former Customer

  • "This has been such a worthwhile investment in myself."

    Former Customer

How It Works

  • Browse our upcoming events to find the one that feels right for you. We host events year-round in all different locations and climates.

  • Sign up and pay all required fees to reserve your spot. If plans change, you can cancel up to 14 days before the retreat start to receive a 50% refund.

  • After booking, we'll send you a Welcome Packet with everything you need to know—detailed schedules, packing list recommendations, add-ons to consider, and more.

  • We'd recommend booking your transportation to and from the event as soon as possible, to ensure you can arrive without any complications or delays.

  • Now all that's left to do is pack your bags and get excited for your new adventure.

Book Your Stay

Register