Email copy

Email copy is something that’s crossed over between my copywriting and content management experience pretty consistently. I’ve worked on both ends of lifecycle management—both writing emails someone else has strategized, and coming up with a strategy and workflow before writing.

Pollen Weekly

Weekly editorial newsletter, used to promote and redistribute blog content

Leads emails

Customer emails

Parts of nurture campaigns, ad hoc emails, and parts of campaigns directed at our PLG leads audience

Emails to customers included campaigns like upselling new features, product or feature updates, and announcing new tools