What does it take to start a podcast?

Now, I know.

I was tasked with finding out what goes into launching a new show. That involved a lot of things I’ve done before for other content formats–defining my audience, defining what topics I could cover that would appeal to them, creating a schedule and working backwards–but it also involved so much I never even considered.

I worked with our brand and creative teams to come up with a unique brand identity for the show, including cover art, social media promotion assets, and video parameters.

I worked with an outside agency to come up with an equipment list, something I was totally unprepared for, and set up a studio in our office with cameras, lighting, and professional microphones–and then I learned how to turn all that equipment on and set it to record.

I collaborate with one of our internal subject matter experts, who also hosts the show, to come up with topics that are targeted specifically to helping practice owners grow their businesses.

Since launching the show in April of 2025, we’ve released 6 episodes, roughly one a month. With each episode, we post a release announcement on social media letting people know there’s a new episode with some links to listen or watch it, and then it gets into our rotation for short clips over the next few weeks.

The Practice Growth Podcast delivers in-depth, one-on-one conversations with healthcare industry leaders, innovators, and experts who share their proven strategies and insights for building successful practices.

One of the first projects I worked on for this show was creating the trailer. I had never opened Adobe Audition before, but after many hours on YouTube and about a thousand different versions saved on my desktop, I created a 2 minute clip to encapsulate my vision for the show and encourage people to listen.